DISC Profile: Yellow & Green (I&S) | In this episode of It Starts With YOU, host Vicky O’Farrell is joined by Liz Rowlands, the graphic designer behind the podcast’s branding and a long-time creative partner in The Queen of Behaviour’s journey.

Their conversation explores the deep connection between branding and personality, as Liz shares how understanding someone’s behavioural style and core values is essential to creating a brand that feels genuine and reflective of who they truly are. Through her experience working closely with Vicky, Liz reveals how emotional intelligence and behavioural awareness play a vital role not only in design, but in every relationship and collaboration.

As they reflect on the past five years of working together, Vicky and Liz revisit memorable podcast episodes that shed light on the importance of communication, recognising differences in working styles, and embracing empathy in leadership. The recurring message is clear: our behaviour, shaped by personality and lived experience, has a ripple effect on those around us.

The episode encourages listeners to consider how self-awareness, adaptability, and honest dialogue can transform not only how we work, but how we connect with others. After all, as the title reminds us, meaningful change always starts with you.

“It Starts with You” podcast is available everywhere on Wednesdays every fortnight.

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Thank you, Vic.

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About the Guest

Liz Rowlands is the founder of Loonar Creative and a graphic designer with nearly a decade of experience, specialising in brand identity. She’s the creative mind behind the visual branding and creative designer of ‘It Starts With YOU’ as well as the ‘The Queen of Behaviours’s’ for the past five years.

Liz believes that the most impactful brands are rooted in personality, purpose and emotional connection, a belief that guides her collaborative approach with every client. Through Loonar Creative, she helps small business owners bring their stories to life with visuals that feel true to who they are. Her work blends creative expertise with emotional intelligence, using behaviour profiling and core values as the foundation for design that doesn’t just look good, but feels right.

Social Media Links

Instagram / https://www.instagram.com/loonarcreative/

TikTok / https://www.tiktok.com/@loonarcreative

Youtube / https://www.youtube.com/@loonarcreative

Email: [email protected]

Website: http://www.loonarcreative.com/