On this episode of ITE Talks Transportation, Steve Latoski, Director of Public Works for Mohave County, Arizona, discusses the unique challenges and opportunities in managing rural roadways. He highlights the importance of low-cost Intelligent Transportation Systems (ITS), funding strategies like the Highway Safety Improvement Program, and the growing role of technologies such as AI in enhancing safety and traveler information. Latoski also emphasizes collaboration, starting small with proven solutions, and staying engaged with professional networks like ITE to help rural agencies overcome limited resources.