Thanks so much for joining us today on IT'S A PR THING.

Today we're going to cover four pro tips that are crucial regarding any media interview.

Most people go into a media interview thinking they just need talking points. But there's a lot more you need to think about than parroting messages.

First and foremost, you need to have a strategy, you need to have something prepared that helps you deliver that strategy, you need some support to help you be successful in the interview and you want to make sure that your bases are covered in case you are misquoted or information is reported inaccurately.

If you've never done a media interview before, this is going to be some great starter information for you to get off on a good foot.

If you're someone who has done interviews here and there in the past, today's episode will give you new considerations and tools to strengthen your interview process.

And if you're someone like myself who has been the spokesperson and/or coaches people on media-interview practices, this is going to give you some good reminders of the discipline and techniques that we need to be using every time we're doing those media interviews

So grab a pad of paper and a pen, and let's dive into some more PR learning love!