As a PR pro, you are the steward of your organization's relationship capital. (Finance handles the fiscal capital, PR handles the relationship capital.) And today we'll discuss the three crucial practices that make up the business process to shepherd and drive that RC. Today you'll have ah-ha moments, deja vu moments, and some eye-rolling I've-been-there moments -- and in the end, you'll walk away with new food for thought, a breakthrough or two, and some confirmation. So grab a pen and paper, and let's dig in!

If you want to explore your issue or initiative with experienced PR pros to test your ideas, get some additional insights or strategic counsel, then check out our Advising & Coaching sessions at McFarlandpr.com. No contract or retainer needed. Just schedule a time from any of our three daily slots open per day, and we'll jump on a call or Zoom session and help you confidentially carve out a path for success!