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32: Be Afraid, Be Very Afraid (Talking Shop Reboot)
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In the final episode of our Talking Shop reboot, originally recorded for the ABC in 2015, Dr Paul Harrison and Kirsten Drysdale explore how fear is used to shape our buying decisions. From invented problems to horror-themed ad campaigns, we unpack the psychology behind why feeling anxious makes us more likely to reach for a product. Now part of It’s Not Real, this episode asks: are we buying things to solve real problems, or just to ease our worries? And how much control do we really have when marketers are so good at pressing our emotional buttons?
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