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Content provided by Hosted by Dr Paul Harrison from Deakin University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hosted by Dr Paul Harrison from Deakin University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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9: Merging the Digital World with Behavioural Insights

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Manage episode 337490299 series 3381953
Content provided by Hosted by Dr Paul Harrison from Deakin University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hosted by Dr Paul Harrison from Deakin University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Lab at Deakin, Paul is joined by Gemma Anderson, Director of Performance and Growth, Deakin University and Dr Gini Weber, Chair of the Psychology and Marketing program in Deakin Business School. Paul and his guests discussed the benefits and limitations of data and analysis, how the online world has changed the way we interact with one another, and the importance of a sophisticated view of segmentation.
This episode is a recorded seminar that was originally presented as part of Deakin's MBA In Context component in the Marketing, Positioning and Consumer Unit and was recorded with guests (and Paul) keeping at least 1.5 km apart (that's the rule, isn't it?) by talking to each other via Zoom.

  continue reading

32 episodes

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Manage episode 337490299 series 3381953
Content provided by Hosted by Dr Paul Harrison from Deakin University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hosted by Dr Paul Harrison from Deakin University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Lab at Deakin, Paul is joined by Gemma Anderson, Director of Performance and Growth, Deakin University and Dr Gini Weber, Chair of the Psychology and Marketing program in Deakin Business School. Paul and his guests discussed the benefits and limitations of data and analysis, how the online world has changed the way we interact with one another, and the importance of a sophisticated view of segmentation.
This episode is a recorded seminar that was originally presented as part of Deakin's MBA In Context component in the Marketing, Positioning and Consumer Unit and was recorded with guests (and Paul) keeping at least 1.5 km apart (that's the rule, isn't it?) by talking to each other via Zoom.

  continue reading

32 episodes

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