What's The Most Important Marketing Metric to Measure?

Jandre de Beer - How to Build a Better Business

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2M ago 11:16

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Discover why most marketers and agencies are focusing on the wrong metric to measure marketing success. I'll reveal the #1 metric you should be tracking instead of ROAS, explain why profit on ad spend (POAS) is the true indicator of marketing effectiveness, and show you exactly how to calculate it for your business. This knowledge is crucial if you want to make data-driven decisions that actually grow your bottom line.🤔 Who Am I?I'm the founder of V8 Capital (Est. 2023), a private investment arm that invests in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R250M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses. Channel has weekly video uploads, make sure your notifications are turned on!⏱ Timestamps:0:00 - Introduction to the Marketing Metrics Problem0:41 - Why Self-Funding Growth Matters for Small Businesses1:17 - The Truth About Building Assets vs. Prisons1:55 - Introducing POAS vs. ROAS2:45 - Why ROAS Is a Flawed Metric3:33 - The Industry-Specific Nature of ROAS4:18 - Understanding Industry Context and Barriers5:33 - The Client-Agency Disconnect6:45 - Why Transparency Is Essential7:23 - Understanding Your Business Numbers8:35 - The Doctor Analogy for Marketing Relationships9:49 - How to Calculate POAS10:36 - Using POAS for Growth Decisions💡 Key Concepts Covered:The critical difference between ROAS and POASWhy industry benchmarks can be misleadingHow operating expenses impact marketing profitabilityThe importance of 50%+ gross profit marginsBuilding transparent relationships with marketing partnersUsing financial data to make better marketing decisions🔎 Hashtags:#MarketingMetrics #POAS #DigitalMarketing #ROI #BusinessGrowth #MarketingAnalytics #AdSpend #ProfitableMarketing #DataDrivenMarketing #FinancialTransparency🔎 Related Searches:marketing metrics that matter, how to calculate profit on ad spend, marketing ROI measurement, digital marketing profitability, ROAS vs POAS, profitable marketing strategy, marketing agency relationships, marketing budget optimization, ecommerce profit metrics, digital marketing financial analysis

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