Snapple’s $1.4 Billion Loss: How Corporate (Almost) Ruined A Rebellious Brand Jeans With A Blazer podcast

Snapple’s $1.4 Billion Loss: How Corporate (Almost) Ruined a Rebellious Brand

10d ago 18:27

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Snapple has had one of the most epic branding rollercoasters in American history—from humble beginnings in a Brooklyn health food store to becoming the anti-corporate darling of the '90s... and then nearly collapsing after a multi-billion dollar corporate acquisition gone wrong.

You’ll walk away with sharp insights on:
✅ How Snapple built a cult following through authentic, offbeat branding
✅ Why Quaker Oats’ acquisition failed—and the $1.4 billion lesson in ignoring your audience
✅ The power of being a little weird in a world of mass-produced sameness
✅ How Snapple made one of the greatest comebacks by returning to its roots

Watch on YouTube

https://youtu.be/7Wn5HL7vIQ0

#snapple #snapplestory #brandfails #90sbrands

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Music: “Sugar Groove” by INPLUSMUSIC — Licensed via PremiumBeat (License #6849247, Order #5428551) for Jeans With a Blazer podcast. Used with permission.

14 episodes