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158: Use Tracking to Prove Your ROI to Clients
Manage episode 485136237 series 2990445
If the words “Meta Pixel” and “Google Analytics” break you out in a cold sweat – firstly, go and grab a towel, and secondly – listen to this episode!
Tracking is such an important part of proving your worth to clients, so you need to understand why and how to implement it as part of your strategy. It really doesn’t have to be complicated, but it’s going to have such a big impact on your clients’ businesses. And even if you don’t want to run ads, you’ll want to install these trackers anyway. We promise!
So, come and join us in today’s episode and take the time to learn how to use these tools!
In this episode, we’re chatting about:
- Which two tools you need to set up (even if you don’t want to run ads)
- Why tracking could mean your clients keep you for longer
- Who should handle the technical side of things
- How to stay compliant with things like GDPR
Check out the full show notes here!
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