Manage episode 522376994 series 2967927
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UK media is collapsing - and Joshi Herrmann, founder of The Manchester Mill, believes a completely new model is emerging to replace it.
Joshi returns to Jimmy’s Jobs to explain why legacy outlets are struggling, how AI will flood the internet with personalised content, and why local, narrative-led journalism might be the future of British media. He breaks down The Mill’s rapid expansion into cities like London, Birmingham and Glasgow, the realities of investigative reporting, and the pressures of running a modern newsroom.
We also discuss the rise of “community media”, the mistakes legacy players keep making, how AI can act as a founder’s secret weapon, and why the future of journalism might look more human - not less.
A must-watch for anyone interested in the future of news, tech, community or British culture.
00:00 Intro
01:37 Expanding to New Cities: Wins & Mistakes
04:06 Cracking London: Their Hardest Challenge
08:26 How Joshi Builds World-Class Reporting Teams
15:51 Community, Marketing & What Actually Works
22:12 AI’s Impact on Modern Journalism
23:05 The Coming Wave of AI-Generated Stories
23:47 Why Local Journalism Might Save Britain
25:02 The Human Connection Readers Still Want
25:44 Live Events & Bringing Readers Into the Room
28:10 AI as a Founder’s “Genius Business Coach”
29:31 What Historical Moments Would You Revisit?
30:56 Why Personal Branding Doesn’t Matter for Journalists
34:01 Hiring Top Talent: The Cameron Barr Story
39:39 Running a Distributed, Multi-City Newsroom
43:13 Why UK Journalists Are Flocking to the US
45:48 Final Thoughts & What’s Next for The Mill
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Credits:
Host / Exec Producer: Jimmy McLoughlin OBE
Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/
Junior Producer: Thuy Dong
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234 episodes