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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Pulling back the curtain on charity concert production isn't always glamorous, but it's always fascinating. Today, I'm taking you along for a day that could swing toward triumph or disappointment – the unpredictable reality of running Joey's Song.
My mission lately has been expanding our footprint beyond local recognition to a national stage, which means navigating the complex world of professional publicity. The morning kicks off with genuine anticipation as I prepare for a Zoom meeting with executives from RCPMK – the prestigious firm handling publicity for the Grammys, Hollywood A-listers, and music icons. This conversation represents a potential turning point in how we present Joey's Song to wider audiences.
As the day unfolds, I candidly share our biggest communication challenge: clearly defining what Joey's Song actually is. We're not simply a concert. We're not just a charity event. We're a unique fusion of both, and articulating this unique identity requires expertise and strategy. Following the promising RCPMK meeting, I hit the road to Rockford, Illinois, for lunch with Rock and Roll Hall of Famer Rick Nielsen of Cheap Trick fame. These one-on-one connections with music industry legends form the backbone of our work – casual conversations over meals that strengthen relationships and open doors to new possibilities.
By day's end, I'm pleased to report it was "one of those good days" – the kind that reminds me why all the behind-the-scenes work matters. The relationships built, strategies developed, and challenges tackled represent just a single day in the life of Joey's Song. Now imagine what happens in the other 364 days each year! Subscribe to hear more insider stories as we continue growing our mission to harness the power of music for meaningful change.
Visit www.joeyssong.org to learn more about Joey's Song and the work we do and get details on our next set of shows. Also be sure to follow us on all popular social media platforms with our handle @joeyssong
Joey's Song is a federally registered 501(c)3 charity that raises money to fund research into treatments and cures for epilepsy. Joey's Song is 100% volunteer with no paid staff, so we are able to convert more dollars into life saving research.
Our Joey's Song family of artists include Rock N Roll Hall of Famers, Grammy and Emmy winners and Top 40 hitmakers.
- (00:00) - Introduction to the day ahead
- (01:26) - Meeting with RCPMK publicists
- (02:28) - Journey to meet Rick Nielsen
- (03:15) - Lunch with Rock Hall legend
- (03:56) - Reflecting on a successful day
40 episodes
