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Best friends Joel and Matt are the co-hosts of How to Money which is all about providing the knowledge & tools that normal folks need to thrive in areas like debt payoff, DIY investing, and crucial money tricks that will provide continuous help along your journey. We believe that access to unbiased and jargon-free personal finance guidance is more necessary than ever before. When you handle your money in a purposeful, thoughtful way that works for your lifestyle, you can really start living ...
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In this week's episode, I'm chatting with Alejandra Rojas, entrepreneur, Forbes contributor, and founder of Brown Way to Money, a financial mentoring platform that helps women overcome financial trauma and improve their relationship with money. Alejandra's story is such a powerful reminder that financial freedom isn't just about numbers, it's about emotional healing, self-awareness, and redefining success on your own terms.
Originally from Colombia, Alejandra left home at 19 on a scholarship and went on to live and study in Spain, the U.S., and New Zealand. She shares how her journey from financial burnout in Washington D.C. to finding balance in New Zealand completely changed how she views money, success, and happiness. We talk about what it means to truly know yourself with money, and how understanding your emotional patterns can help you build wealth that feels aligned and sustainable.
Alejandra also breaks down her B.R.O.W.N. Framework, a tool she uses to help women heal from financial trauma and create lasting change.
In This Episode I Discuss:- How Alejandra's global journey and scholarships shaped her view of money and opportunity
- The moment she realized her financial burnout was connected to deeper emotional patterns
- What she learned about consumer culture and self-worth while living in the U.S.
- How life in New Zealand helped her slow down, reconnect, and build a new definition of success
Watch the video to this episode on YouTube below or click here.
Other related blog posts/links mentioned in this episode:
- BrownWaytoMoney.com/Newsletter
- Erasmus Scholarship (Europe)
- University of Auckland Scholarship (New Zealand)
- Get your copy of Your Journey To Financial Freedom if you haven't already.
- Apply to Share Your Journeyer Story, here.
- Join the Journey to Launch Book Club to dive deeper into financial freedom with guided discussions and resources here!
- Join The Weekly Newsletter List to get updates, deals & more!
- Leave Your Journey To Financial Freedom a review!
- Get The Budget Bootcamp
- Check out my personal website here.
- Leave me a voicemail– Leave me a question on the Journey To Launch voicemail and have it answered on the podcast!
- YNAB – Start managing your money and budgeting so that you can reach your financial dreams. Sign up for a free 34 days trial of YNAB, my go-to budgeting app by using my referral link.
- What stage of the financial journey are you on? Are you working on financial stability or work flexibility? Find out with this free assessment and get a curated list of the 10 next best episodes for you to listen to depending on your stage. Check it out here!
Connect with Alejandra:
- Websites:
- Instagram: @WealthforBrownGirls
Connect with me:
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