Why Playing It Safe Is Killing Your Marketing With Gee Ranasinha Of KEXINO

Why Playing It Safe Is Killing Your Marketing with Gee Ranasinha of KEXINO | JTL EP #116

4d ago 58:13

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What if the very advice most marketers follow is the thing keeping them invisible?

In this game-changing episode of Journey To Legacy, we sit down with Gee Ranasinha, the co-founder and CEO of KEXINO—an award-winning marketing agency blending creativity with behavioral science.

With clients in over 20 countries, Gee has spent the last 17 years helping startups and small businesses stop playing it safe and start standing out.

Gee opens up about the early struggles of wearing all the hats, the mindset shift that helped him build a global team, and why “just giving the customer what they want” is often the wrong move.

This isn’t your typical marketing talk—this is a challenge to think differently, tell emotionally resonant stories, and create an experience your customers will never forget.

🔍 What You'll Learn:

- Why safe marketing is forgettable—and how to change that

- The science behind storytelling

- Why working with people (not just for them) matters in business

- How to go “all-in” on differentiation and win

💡 Key Insights:

- "The customer isn't always right—they just don’t know what’s possible yet."

- Your brand must feel different to be remembered

- Standing apart in the market starts with how you think, not what you sell

- Letting go of control can be the key to real leadership and legacy

If you're a business owner, creative thinker, or aspiring leader ready to stop blending in and start being bold—this episode will challenge your mindset and elevate your marketing game.

🔗 Relevant Links:

Kexino: https://kexino.com/

LinkedIn: https://linkedin.com/in/ranasinha

YouTube: https://www.youtube.com/c/Kexino

Instagram: https://instagram.com/wearekexino

TikTok: https://tiktok.com/@kexino

Threads: https://www.threads.net/@wearekexino

BlueSky: https://bsky.app/profile/kexino.com

🌱 Join the Journey To Legacy Community: journeytolegacy.org

#MarketingMindset #BeDifferent #StorytellingInBusiness #JourneyToLegacy #GeeRanasinha #MarketingStrategy #LeadershipThroughCreativity #KEXINO #LegacyLeadership #EmotionalBranding #NewEpisode

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