What if the key to growing your business wasn't working harder, but surrounding yourself with the right people? Caitlin Durning, founder of Meraki Media, 4/6 Sacral Generator, shares her remarkable journey from college entrepreneur to the marketing powerhouse behind luxury brands like Rolls Royce and Bentley.
For business owners drowning in content creation, Caitlin offers a refreshingly practical approach: "Planning out your posts is in your best interest. The last thing you want is to get on Instagram after being on calls all day and create something from nothing." Her solution? Focus on just four monthly topics and build a strategic weekly content structure around them. This method allows entrepreneurs to maintain consistency without the exhaustion of daily content creation from scratch.
We dive deep into the resistance many entrepreneurs feel toward outsourcing. As both generators/MG's in human design with defined sacral centers (our energy powerhouses), Caitlin & I discuss how our natural drive can become our downfall when we believe we should do everything ourselves. "Even as a generator, I need a lot of downtime," Caitlin admits, revealing she works only 4-5 hours daily because that's what keeps her creative energy flowing.
The most powerful insight? Building a team isn't just about saving time—it's about restoring joy to your business. When you're freed from tasks that drain you, you reconnect with what truly lights you up. This authenticity creates magnetism that naturally attracts more clients and opportunities.
Whether you're struggling with content creation, considering hiring help, or simply feeling the entrepreneurial burnout that comes from doing it all, this conversation will inspire you to examine where you might be holding on too tightly—and what might be possible if you opened your hands to receive support.

Connect with Caitlin on social media at meraki_media_management

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