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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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That Endless Tweaking of Your Brand? It's Not About Making it Better.
When you spend hours researching the perfect font pairing over and over again, you're not actually working on your business. You're avoiding something scarier.
This is what I call 'procrastibranding'. And if you just felt called out, stay with me. Because I'm not here to shame you. I'm here to help you understand what's actually happening and how to break the cycle.
Today I'm breaking down why brand work feels so productive when it's actually sophisticated procrastination, what it's really costing you in money and opportunity, and the practical framework for finally committing to your brand and focusing on what actually generates revenue.
You'll discover the three psychological drivers of procrastibranding, why "good enough" often outperforms "perfect" in today's market, and the one question that changes everything. Plus...
What You'll Learn:
- The three warning signs you're caught in procrastibranding (and which one is keeping you stuck)
- Why repetitive creative work feels productive but what it's costing you
- The hidden costs nobody talks about
- How inconsistency kills word-of-mouth (your most powerful free marketing)
- Why imperfect authenticity builds more trust than sterile perfection right now
- Which 20% of branding actually moves the needle
- My "good enough" checklist: four boxes to check before you launch
- When a rebrand IS worth the investment (and when it's not)
- Five practical strategies to break the procrastibranding cycle
Links & Resources Mentioned:
- Free Brand Personality Quiz: https://go.jnicholesmith.com/quiz
- Joy First World: https://joyfirstworld.com/
- Book a Brand Breakthrough Call: https://go.joyfirstworld.com/branding
- Joy First Founders' Circle community: https://go.joyfirstworld.com/jffc
The truth? Your ideal clients aren't waiting for your logo to be perfect: They're waiting for you to show up and help them.
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