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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What if you don't need a bigger audience, or a bigger budget... but deeper resonance?
In this episode, we're talking about why "trying to be everywhere" might be killing your impact, the psychology behind what makes brands instantly magnetic, and how to stand out without burning yourself out in the process.
If you're tired of the content hamster wheel and ready for marketing that actually feels good (and works better), this one's for you.
What We Cover:
- Why the "shout louder" approach creates diminishing returns (and what to do instead)
- The neurological difference between content that interrupts vs. content that resonates
- Five specific tactics for creating deeper connection without burning out
- The consistency vs. frequency shift that changes everything
- How to audit your marketing to see if you're resonating or just reaching
Resources:
Ready to stop shouting and start resonating?
Join Founders' Circle: our community of joy first founders who are learning to practiec marketing in a way that feels good and works for the long-term. With weekly co-working, monthly Q&A calls and planning sessions, private podcast, and our 2026 goal setting session coming up on December 18th.
Learn more: https://go.joyfirstworld.com/jffc
Looking for a rebrand?
We are the home of psychologically consistent, emotionally resonate rebrands, for founders at all stages with all budgets:
Learn more: https://go.joyfirstworld.com/branding
This Wild Idea:
https://www.instagram.com/thiswildidea/
Podcast with Paige:
https://joyfirstworld.com/blogs/joy-first-podcast/paige-brunton-focus
Thai Insurance Ad:
https://www.youtube.com/watch?v=uaWA2GbcnJU
Tara Lynn & Co.
Website; taralynnandco.com/
The Antarctic Experience:
Trader Joes Newsletter:
Glorious Gravel:
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