In this essential episode of Jr Moguls, host April Taylor breaks down marketing fundamentals that every young business owner needs to master. Taylor explains that even the best products need visibility to sell, guiding listeners through a five-step approach that requires zero budget: word-of-mouth networking, strategic social media use, old-school flyers, pop-up tables at community events, and smart referral rewards. Parents learn their critical role as their child's first marketing team while young entrepreneurs discover a simple formula for crafting messages that connect with their ideal customers. Taylor stresses that marketing success comes from consistency rather than perfection, encouraging junior business owners to share their story regularly without pressure to go viral. With practical examples and an emphasis on keeping the process fun, this episode equips young moguls with skills that will serve them in business and life, setting the stage for next week's focus on customer service and trust-building.