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Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
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In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights .
👉 Learn more: https://justcreative.com/podcast
Alexandra emphasizes that anyone can create memorable brand names with the right approach.
She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles.
Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the age of AI.
Tune in for practical tips on how to create brand names that stick!
120 episodes
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