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Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
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Google is shifting—and fast. Between AI Overviews, zero-click results, and the rise of LLMs like ChatGPT and Perplexity, traditional search isn’t what it used to be.
» Learn more at https://justcreative.com/podcast
In this episode, we’re joined by Mordy Oberstein, a leading voice in SEO, to break down what these changes mean for brand builders, marketers, and strategists alike.
But this isn’t your standard SEO conversation. We explore:
• Why brands should stop relying on Google for discoverability
• The difference between being found vs being known
• How SEO and branding are more connected than ever
• What LLMs are doing to content, reputation, and brand recall
• Why your future visibility depends more on brand codes than keyword rankings
Whether you’re a CMO, strategist, or founder, this is a wake-up call to rethink your brand visibility strategy in an AI-first internet.
127 episodes
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