#332: Yassamine Ebadat of Vityl, on Building Belonging, Hiring Tech Talent, Fundraising Advice, and Community-Based Organic Sales

Just Go Grind

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3y ago 28:09

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Yassamine Ebadat is the Co-Founder and CEO of Vityl, an employee engagement SaaS solution designed to foster a foundational culture of belonging and drive stronger business performance. Vityl leverages machine learning to connect survey data to automated goals and nudges that inspire greater feelings of acceptance, recognition and connection in the workplace.

Vityl was founded by a team of human capital consultants with an acute understanding of their users' pain points. With experience guiding landmark companies through organizational transformations, they saw an opportunity to deliver a simple solution to complex culture challenges.

Prior to Vityl, Yassamine brought HR leadership experience and strong communication skills to her advisory work with clients as a Partner at Greater Human Capital. Previously, she served as the Director of People and Culture at Echo Energy in Oklahoma City, where she led the HR department; optimized recruiting, onboarding, and performance management processes; and served as a strategic advisor to the C-suite. She has also worked in employee engagement, social impact, and communications at JPMorgan Chase, Macmillan Publishers, and Publicis Groupe. Yassamine earned her Master of Science in Social Work from Columbia University, with a concentration in Social Enterprise Administration. She earned a Bachelor of Arts in English from The George Washington University.

Topics Covered by Yassamine Ebadat in this Episode

How Vityl is transforming how people build culture together while growing individually
Vityl’s origin story and Yassamine’s journey to becoming a founder
Developing Vityl’s big vision
Product development for Vityl’s platform
Getting their first users and launching beta testing
Yassamine’s first experience fundraising
Yassamine’s advice on fundraising for other founders
Navigating the advice of others while trusting your gut
Growing Vityl’s team, hiring technical talent as a non-technical founder, and being deliberate about culture-building
Vityl’s evolving business model and pricing
Vityl’s GTM strategy
Their community-based organic approach to sales
Leading with persona vs. product
What’s on the horizon for Vityl

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