In this episode, we have the privilege of talking to Michael Gietzen, the CEO of the independent global live events agency, Identity. He started his career as a chartered accountant and now heads up one of the fastest growing companies in Europe.

Michael leads a growing team delivering live events for global brands that include Google, Netflix and Apple and has worked on public contracts clients that include the Foreign, Commonwealth &

Development Office and the Ministry of Defence. Michael is currently leading the expansion of the business into the Middle East with the opening of offices in the UAE.

His agency is renowned for their meticulous management of big-ticket, high stakes events, most recently they helped deliver the Coronation of King Charles III. With a global audience of 2.5 billion, events don’t get a lot more high-stakes than that!

This podcast was powered by Wonder, an independent specialist creative events agency reimagining what’s possible across business experiences. They do this by helping businesses think differently about how they connect with the people that matter to them. We hugely appreciate their support in bringing this podcast series to life.

Our sound and mix engineer is Matteo Magariello and our producer is Peter Kerwood.

About Elevate

Elevate is a pioneering free mentoring programme that has been designed with a specific goal in mind – to inspire, inform and empower people within the event industry.

Elevate operates thanks to the generosity of our partners and supporters; We Are Collider, Owl Live, Special Sauce, The Hoxton, ABPCO, CastleBell, event:decision, TIMES x10, TRO and PSP. Together, we're changing lives, careers and the events industry for the better.

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