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226 Is Podcasting a Good B2B Marketing Technique?

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Manage episode 459789694 series 1211695
Content provided by Tim Wohlberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Wohlberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Think podcasting is just for B2C? Think again.

I break down 5 powerful ways to use your podcast as a B2B marketing tool. From building authority to closing deals, your podcast can do more than you think—if you do it right.

Here’s what you’ll discover in this episode:

  1. Build Authority: Show up consistently and share your expertise to position yourself as the go-to expert in your industry.

  2. Borrow Credibility: Feature respected guests to signal you're playing in the big leagues and expand your reach.

  3. Boost Discoverability: Use SEO and social media to make your podcast easier to find and enhance your online presence.

  4. Build Trust: Nurture relationships with your ideal clients through consistent, valuable content.

  5. Close Deals: Incorporate your podcast into proposals and showcase episodes as social proof to seal the deal.

You’ll also learn why keeping your podcast listener-centric is critical to its success as a marketing tool and how to align your show with your business goals for maximum ROI.

Episode #222:

https://podcastperformancecoach.com/222-generate-quality-leads-podcast/

Ready to make your podcast the ultimate tool for authority, trust, and sales? Press play.

Check out the Podcast Tune-Up Program

or learn more about Concept to Casting Podcast Launch Program on my website:

PodcastPerformanceCoach.com.

  continue reading

236 episodes

Artwork
iconShare
 
Manage episode 459789694 series 1211695
Content provided by Tim Wohlberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Wohlberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Think podcasting is just for B2C? Think again.

I break down 5 powerful ways to use your podcast as a B2B marketing tool. From building authority to closing deals, your podcast can do more than you think—if you do it right.

Here’s what you’ll discover in this episode:

  1. Build Authority: Show up consistently and share your expertise to position yourself as the go-to expert in your industry.

  2. Borrow Credibility: Feature respected guests to signal you're playing in the big leagues and expand your reach.

  3. Boost Discoverability: Use SEO and social media to make your podcast easier to find and enhance your online presence.

  4. Build Trust: Nurture relationships with your ideal clients through consistent, valuable content.

  5. Close Deals: Incorporate your podcast into proposals and showcase episodes as social proof to seal the deal.

You’ll also learn why keeping your podcast listener-centric is critical to its success as a marketing tool and how to align your show with your business goals for maximum ROI.

Episode #222:

https://podcastperformancecoach.com/222-generate-quality-leads-podcast/

Ready to make your podcast the ultimate tool for authority, trust, and sales? Press play.

Check out the Podcast Tune-Up Program

or learn more about Concept to Casting Podcast Launch Program on my website:

PodcastPerformanceCoach.com.

  continue reading

236 episodes

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