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We talk about technology, rates, and policy—but what about the people helping communities navigate it all? Meet the human guides powering trust and change: Energy Coaches.
Download The Guide- 7 Traits of an Effective Energy Coach: https://mindovermarkets.com/energycoach/
In this Just Power episode, host Carolyn Parrs reveals why Energy Coaches are essential infrastructure for an equitable clean energy future. From cutting through utility jargon and rate confusion to building trust with renters, elders, Tribal families, and underserved communities, Carolyn breaks down seven traits that make Energy Coaches effective so utilities, solar developers, regulators, and community organizations can reduce disconnections, improve program uptake, and strengthen resilience. If you care about energy affordability, equity, and real results—not just portals and pamphlets—this conversation is your roadmap.
- What an Energy Coach is (and isn’t).
- The seven must-have traits of an Energy Coach.
- How Energy Coaches lower energy burden: fewer shutoffs, higher participation in assistance, efficiency, and community/solar programs.
- Why this matters now: AI-era complexity, regulatory scrutiny, and the “trust recession” demand human connection and accountability.
- Action steps: train local navigators, partner with CBOs and Tribal leaders, and fund the human layer of the transition to scale equitable outcomes.
About Carolyn Parrs
Carolyn is the CEO of Mind Over Markets, a branding and messaging firm that helps energy companies and mission-driven businesses clarify their message, cut through the clutter and grow sustainably.
Website: https://mindovermarkets.com/
Facebook: https://www.facebook.com/mindovermarkets
LinkedIn: https://www.linkedin.com/in/carolynparrs/
About Just Power Podcast
The Just Power Podcast is about making clean, affordable and reliable energy accessible to everyone. Created and hosted by Carolyn Parrs, it features energy experts, policymakers, tribal voices, and community champions who are working hard to make energy equity a reality in our energy transition.
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YouTube Channel: https://www.youtube.com/@TheJustPowerPodcast?sub_confirmation=1
💖 Spread the Love
Like, comment, and share this episode with a friend, policy maker, or energy provider who needs to hear this.
Download The Guide- 7 Traits of an Effective Energy Coach: https://mindovermarkets.com/energycoach/
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