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Private labels are no longer viewed as second-best alternatives – NIQ report

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Manage episode 480119593 series 2915042
Content provided by Kaya 959. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kaya 959 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
GUEST - Kelly Mac Innes - Market Insights Lead for Sub Saharan Africa at NIQ
As consumers around the world continue to navigate rising costs and economic pressures, private label brands are stepping into the spotlight — and South Africa is no exception. A new NIQ report reveals that private label FMCG sales in South Africa surged by 7.5% in 2024, reaching nearly R100 billion and accounting for 18% of total FMCG sales value. This growing sector reflects a major shift in consumer behaviour, where affordability, quality, and smart spending are taking centre stage. Kaya FM
  continue reading

174 episodes

Artwork
iconShare
 
Manage episode 480119593 series 2915042
Content provided by Kaya 959. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kaya 959 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
GUEST - Kelly Mac Innes - Market Insights Lead for Sub Saharan Africa at NIQ
As consumers around the world continue to navigate rising costs and economic pressures, private label brands are stepping into the spotlight — and South Africa is no exception. A new NIQ report reveals that private label FMCG sales in South Africa surged by 7.5% in 2024, reaching nearly R100 billion and accounting for 18% of total FMCG sales value. This growing sector reflects a major shift in consumer behaviour, where affordability, quality, and smart spending are taking centre stage. Kaya FM
  continue reading

174 episodes

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