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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Re-Airing: Our Chat with Colie James About Marketing That Actually Works
We had such an amazing conversation with Colie James on her Business First Creatives podcast that we just had to share it with you all! Colie invited us on to talk about marketing strategies, and honestly, we got so real about what's actually working (and what we've totally abandoned) in our businesses.
If you don't know Colie, she's a business systems expert who helps creative entrepreneurs streamline their workflows and grow profitable businesses. Her podcast, Business First Creatives, is all about the behind-the-scenes business strategies that actually move the needle – which is exactly why this conversation was so good!
We dove deep into our Marketing Monday routines, why we're both considering ditching Instagram for YouTube, and how AI has become our "employee of the month." Plus, Alison shared her genius scouting trip strategy that helped her book clients before she even moved to Hawaii, and Melissa talked about why her five-minute homepage audits are her best lead conversion tool.
What You'll Learn:
The real reason why getting found is harder than creating beautiful work
How to use AI as your "employee of the month" (seriously, best $20/month we spend)
Why Alison's rankings dropped when she got "content" with her SEO success
The power of five-minute audits for converting leads into paying clients
How scouting trips and model calls can skyrocket your business in a new location
Why we're both considering ditching Instagram for YouTube
The art of batching content when you're feeling motivated (not forcing it on a schedule)
Email marketing strategies that actually work for photographers
Why sometimes the best marketing happens when you blow dry your hair and change shirts five times
About Colie James: Colie is a business systems strategist and the host of Business First Creatives podcast. She helps creative entrepreneurs build profitable, sustainable businesses through smart systems and strategic thinking. Her no-nonsense approach to business growth is exactly why we love chatting with her!
Resources Mentioned:
Colie James' Business First Creatives podcast
ChatGPT for content creation and repurposing
Flodesk for email marketing
Descript for video editing
Trello for content planning
Google Tasks for marketing organization
Your Next Steps:
-Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas
-Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel
-Check out Colie James: Business First Creatives podcast
Links:
Find Alison on IG @keep.it.moving.podcast
Find Melissa on IG @pictureperfectrankings
Used #keepitmovingpod on socials!
70 episodes
