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Episode Summary:
Referrals aren't random. They're built—and this week on Real Estate On Air Live, Ali Garced (aka Ali the Agent) breaks down exactly how she turned her military background, national network, and content strategy into a referral engine that made her an ICON agent without buying a single internet lead.
Host Ian Wheatley dives deep with Ali to unpack how she combines YouTube for authority, Instagram for reach, and checklists for scale to earn outbound referrals from across the country. Whether you're brand new or a 30-deals-a-year agent looking to unlock new income streams, this episode shows you how to build a referral business that works—without begging for attention.
Plus: A full breakdown of the new One Big Beautiful Bill Act and why it’s a big win for agents and investors, and of course, another round of Real Estate Confessions you don’t want to miss.
What You’ll Learn in This Episode:
📦 How Ali Closed 50+ Referrals Without Working Local Buyers (08:29)
📹 Why YouTube Outperforms Instagram for Serious Clients (28:06)
🧠 The "Favorite or Fool" Rule—and Why You Need to Be the Favorite (26:16)
✅ How to Use Checklists to Track & Scale Your Referral System (16:54)
🧭 Why Combining One-to-Many and One-to-One Marketing is the Key (31:03)
Episode Breakdown:
🎙️ Intro – Holiday Hangover + What You Missed in Real Estate Over the 4th (00:42)
🏛️ Housing Headlines – The One Big Beautiful Bill & Tax Reform for Agents & Investors (01:16)
📈 Market Trends – Mortgage App Uptick, Price Cooling & Referral Strategy (05:41)
🌐 Ali Garced on How She Built a 6-Figure Referral Business Without Ads (08:29)
📱 Instagram vs YouTube: One Entertains, One Converts (28:06)
🔁 Referral Checklist Tips & Common Pitfalls (16:54)
🎯 Scaling Your Systems + Handling Difficult Clients or Ghosted Leads (24:48)
🚨 Favorite or Fool: The Rule That Changed Ali’s Business (26:16)
💥 Final Takeaways + How to Get Started in Outbound Referrals (33:01)
😂 Real Estate Confessions – Gym Shorts, UFO Lanterns & Garage Mistakes (37:00)
🚀 Want to Build a Referral Business That Pays?
You don’t need a big list or a big team. You need systems, content, and the confidence to show up consistently. This episode gives you the blueprint.
📲 Subscribe to Real Estate On Air Live
Stream us on Apple Podcasts, Spotify, iHeart, or the KGCI mobile app (iPhone & Android).
📥 Want Ali’s Referral Checklist?
Find her on YouTube or Instagram at @alitheagent to request the outbound referral bundle.
📢 Coming This Friday: How to Build A Referral Network
6 hours of deep-dive content with Ali, Shelby Johnson, Hollie Kitchens, and Amber Joy. All part of our weekly Friday Focus—only on KGCI Real Estate On Air.
😂 Got a Confession?
DM the word “confess” on Facebook or Instagram. We'll keep you anonymous, promise.
Take your business further with the KGCI Real Estate On Air mobile app. Download it for free on iPhone and Android—just search ‘KGCI’ in the Apple App Store or Google Play.
Grow your business with KGCI Real Estate On Air
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