Friday Focus is your weekly mini-series from KGCI Real Estate On Air—a deep dive into one theme, broken into tactical, easy-to-implement episodes. Every Friday and Saturday, we unpack the strategies, scripts, and systems agents use to win more business—without the fluff.

Catch every episode in the series to get the full picture, and put these moves into play by Monday.

In this powerful episode, Chris Do, CEO of The Futur and a leading voice in branding and design education, reveals the single most important rule for building a dominant online personal brand. Chris breaks down his strategies for cutting through the digital noise by focusing on clarity, consistency, and providing relentless value to a specific audience. Learn how to transform your expertise into a compelling digital presence that attracts ideal clients and creates a predictable path to business growth and financial freedom.