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Best friends Joel and Matt are the co-hosts of How to Money which is all about providing the knowledge & tools that normal folks need to thrive in areas like debt payoff, DIY investing, and crucial money tricks that will provide continuous help along your journey. We believe that access to unbiased and jargon-free personal finance guidance is more necessary than ever before. When you handle your money in a purposeful, thoughtful way that works for your lifestyle, you can really start living ...
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(00:00) Preview
(01:21) How to Turn Passion into Profit
(04:05) Attention vs. Business - Which Comes First?
(06:23) Building a Personal Brand That Actually Converts
(09:14) The Anti-Niche Strategy
(15:42) The Real Reason People Buy
(19:02) Building a Connection with Your Audience
(23:51) How Tom Reinvented Himself
(27:56) How Tom Went From Creator to Entrepreneur
(31:59) High Ticket vs. Low Ticket
(38:03) Building a Long-Term Business Ecosystem
(41:10) Why Helping Beginners Is Harder
(43:26) Tom’s No-Sales-Call Launch Strategy
(45:24) The 43-Day Launch Framework
(51:03) Tom’s Sell By Chat Strategy
(57:34) The Importance of Finding Your Own Lane
(01:06:38) The Effects of Your Environment
(01:10:35) What Is Tom Noske Optimizing For?
Chapters
1. Turning Passion Into Profitable Business (00:00:00)
2. Content Attracts, Funnels Sell (00:06:10)
3. Personal Branding Beyond Niches (00:15:53)
4. The Creator-Entrepreneur Shift (00:26:55)
5. Pricing Strategy for Creator Businesses (00:37:16)
6. Launch Strategy Without Sales Calls (00:53:06)
7. Building Success on Your Terms (01:05:56)
8. Balancing Impact and Lifestyle (01:16:20)
314 episodes
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