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Best friends Joel and Matt are the co-hosts of How to Money which is all about providing the knowledge & tools that normal folks need to thrive in areas like debt payoff, DIY investing, and crucial money tricks that will provide continuous help along your journey. We believe that access to unbiased and jargon-free personal finance guidance is more necessary than ever before. When you handle your money in a purposeful, thoughtful way that works for your lifestyle, you can really start living ...
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(00:00) Using Writing to Build a Business in 2025
(02:58) Why Action Beats Waiting for Clarity
(04:04) From Dentistry to Discovering a Love for Writing
(06:02) Following What You Enjoy
(08:18) Turning Writing Into a High-Value Business Skill
(12:38) The Power of Storytelling
(16:43) Mindset Shifts: Playing the Long Game
(18:24) Life Lessons From a Near-Death Experience
(24:26) How the “Neck Story” Went Viral and Changed His Career
(32:24) Building a Sustainable Business Ecosystem
(35:16) Email vs Social Media for Growth
(38:59) Building Deep Trust with Your Audience
(44:34) Scaling From $5K to Six-Figure Launches
(46:05) The Tension-Building Formula for Product Launches
(52:56) Balancing Launches With Evergreen Offers
(53:50) Creative Campaigns That Drive Sales
(55:47) Spotting & Serving High-Value Clients
(58:32) Designing an Offer Ecosystem for Long-Term Growth
(1:02:15) Why Client Work Improves Content Quality
(1:08:20) Evolving Offers as Your Audience Changes
(1:14:18) Turning New Customers Into Long-Term Clients
(1:17:24) Share Your Best Ideas – Even If They Sell
Chapters
1. Writing for Business Growth in 2025 (00:00:00)
2. The Audience-First Approach Debate (00:08:39)
3. Following Your Curiosity and Energy (00:18:26)
4. Finding Flow and Pursuing Passion (00:31:55)
5. The Journey from Dentist to Writer (00:44:21)
6. Building a Business with Integrity (00:57:31)
7. The Art of Successful Launches (01:09:15)
8. Email Marketing and Building Trust (01:17:55)
314 episodes
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