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#306 Cardinal Mason - How to Scale an Info Business to $1M/Month

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Guest - Cardinal Mason
YouTube: https://www.youtube.com/@CardinalMason
Twitter: https://x.com/cardinalmason?lang=en
(00:00) Staying Relevant in the Info Product Space
(02:15) From Influencer to Business Operator
(05:27) Hitting Revenue Milestones & Paid Ads
(07:42) Scarcity Mindset & Business Cycles
(11:25) Materialism vs Building Wealth
(13:23) Scaling with Paid Ads
(20:07) The New Role of Organic Content
(23:52) Market Saturation & Copycats
(25:09) Targeting an Older Demographic
(27:48) Building the Sales Team
(30:37) Scaling Call Funnels & Webinars
(34:59) Structuring Sales for Scale
(38:04) Culture & Retention in Sales Teams
(41:35) Leadership & Firing Lessons
(43:45) Fitness as a Business Advantage
(46:09) Fitness Journeys, TRT & Peptides
(54:07) Lifestyle Trade-offs
(59:38) Longevity, Mobility & Health as the Ultimate Flex
(01:04:31) Shifting Motivations & Revenue Scoreboard
(01:07:23) From Info Products to SaaS
(01:11:20) SaaS Economics & Business Models
(01:16:55) Scaling SaaS Through Info Product Flywheels
(01:21:23) The Future of Info Products
(01:25:29) Doubling Down When Things Are Good

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Chapters

1. Why Info Still Prints (00:00:00)

2. Audience First vs Business First (00:01:02)

3. New Year Reset and Intentional Focus (00:02:16)

4. Scarcity Cycles and Cash Discipline (00:05:27)

5. Paid Ads Mindset Shift (00:08:34)

6. Targeting Adults Who Execute (00:12:10)

7. Building a Sales Org That Scales (00:14:12)

8. Culture, Retention, and Leadership (00:18:20)

9. Health, TRT, and Performance (00:23:14)

10. Organic Saturation and Offer Evolution (00:31:54)

11. SaaS Ambitions: B2C vs B2B (00:36:38)

12. Flywheels: Info to Software (00:42:05)

13. Why Info Endures and Product Quality (00:46:36)

14. Double Down When It’s Working (00:51:13)

15. Wrap-Up and Next Steps (00:53:14)

308 episodes

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