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#309 Matt Ryder - The Ultimate Sales Optimization Blueprint

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Guest- Matt Ryder
YouTube: https://www.youtube.com/@MatthewRyder
Instagram: https://www.instagram.com/realmattryder/
(00:00) Intro
(00:32) Difference Between a Good and Great Sales Rep
(03:42) Why Most Sales Reps Stay Average
(08:17) How to Create Value Beyond Lead Flow
(10:42) Coaching and Training Sales Reps
(14:39) Optimizing Offers, Pricing, and Sales Context
(25:06) The Psychology Behind Sales Conversations
(29:58) Scaling From $20K to $2.5M (Matt Ryder’s Sales Journey)
(33:17) Building a Personal Brand That Converts
(36:24) Why Authenticity Matters in Content Marketing
(41:13) What Your Prospects Actually Care About
(43:49) The Power of Building a Sales & Content Ecosystem

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Chapters

1. What Separates Good From Great (00:00:00)

2. Activity Over Skill And Self-Reliance (00:01:01)

3. Referrals, Follow-Up, And Speed (00:03:20)

4. Founder-Led Sales Vs Hired Reps (00:06:55)

5. Audience CTA To Subscribe (00:08:14)

6. Why Inbound-Only Reps Lose Value (00:08:34)

7. Train With “Broke Leads” To Improve (00:12:19)

8. Work Ethic, Dialing Data, And Output (00:17:00)

9. Coaching That Fixes One Thing At A Time (00:21:23)

10. Match Sales Style To Personality (00:26:06)

11. Speed vs Close Rate Tradeoffs (00:30:25)

12. Context-Driven Scripting And Ops (00:35:20)

13. Execution vs Decision Making (00:40:31)

310 episodes

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