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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Are you adding value, or just adding noise?
In this episode, Ethan and Justin confront the AI-content crisis unfolding on LinkedIn.
Why does it all sound the same? Why are smart ideas being ignored just because the wrapper screams ChatGPT? And more importantly, how do you avoid becoming part of the problem?
They dig into how to use AI as a tool without letting it dilute your voice.
From real-life experiments to Ethan's custom GPT agent, this episode explores how to stay original in a world where everyone is outsourcing their thinking.
If you care about standing out, this conversation will challenge how you show up online.
What you will learn in this episode:
- How to use AI as a thought partner, not a copy-paste machine
- How to prompt ChatGPT so your posts sound human
- How to avoid the generic structure that makes content forgettable
- How to blend personal insight with AI speed
- How to train AI to match your voice and tone
Questions answered:
- Is using AI for writing cheating, or just smart leverage?
- Why does so much content online feel stale and predictable?
- What separates real creators from prompt-repeaters?
- Can AI posts actually feel personal and human?
- What happens when you post something old and unfiltered versus AI-refined?
Listen now on Apple Podcasts, Spotify, YouTube or wherever you get your podcasts.
If this episode sparked something for you, share it with someone who's tired of the copy-paste crowd. And subscribe so you don't miss next week's King Move.
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