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Is AI simply a productivity hack or can it supercharge genuine creativity?

John “JK” Kornegay, a digital-marketing strategist by day and a sought-after event photographer by night, joins host Lydia Kumar to reveal how he lets AI handle the first 80 % of the work so his human expertise can perfect the last 20 %. From building a mini “team” of custom GPTs to forecasting a future of hyper-personalized apps, JK shares practical tactics every marketer and creative can adopt today.

In this episode, you will learn:

  • The 80/20 Workflow: Why offloading repetitive tasks to AI frees up cognitive space for strategic thinking and artistry.

  • Prompting & Cross-Checking: How JK bounces tasks between ChatGPT, Gemini, Claude, and Perplexity to sharpen results.

  • Avoiding Scope Creep: Strategies for balancing new productivity gains with realistic client expectations (and preventing burnout).

  • Bespoke Futures: Why the next wave of marketing is ultra-niche, one-to-one experiences, and how to prepare now.

This episode is for marketers, educators, and leaders who want to embrace AI without losing the human touch that truly differentiates their work.

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9 episodes