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Content provided by Klaviyo Data Science Team. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Klaviyo Data Science Team or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Klaviyo Data Science Podcast EP 21 | Insight for Sore Eyes

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Manage episode 322417425 series 3251385
Content provided by Klaviyo Data Science Team. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Klaviyo Data Science Team or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…

Customer-focused research

This month, we focus on research — but specifically research that’s aimed at your customers, delivering the sort of insight they would try to glean by running experiments and analysis using their own data. In particular, we dive into two different case studies drawn from the recent topics explored by the Klaviyo data science team. You’ll hear about:

  • Why customer-focused research can be some of your highest-impact work
  • Whether or not to use emojis when you’re sending out an email
  • How to react when you encounter surprising results in your research
“It was startling. It was the type of number that when you see it, you think: oh, what did I do wrong?”
- Mike Galli

See the full writeup, including links to the blog posts we mention, in the show notes on Medium.

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 322417425 series 3251385
Content provided by Klaviyo Data Science Team. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Klaviyo Data Science Team or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…

Customer-focused research

This month, we focus on research — but specifically research that’s aimed at your customers, delivering the sort of insight they would try to glean by running experiments and analysis using their own data. In particular, we dive into two different case studies drawn from the recent topics explored by the Klaviyo data science team. You’ll hear about:

  • Why customer-focused research can be some of your highest-impact work
  • Whether or not to use emojis when you’re sending out an email
  • How to react when you encounter surprising results in your research
“It was startling. It was the type of number that when you see it, you think: oh, what did I do wrong?”
- Mike Galli

See the full writeup, including links to the blog posts we mention, in the show notes on Medium.

  continue reading

58 episodes

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