What does it take to grow golf from 26 million to 45 million players in just a few years while adapting to shifting fan expectations?
Jeff Price, Chief Commercial Officer at the PGA of America, chats with David to explore the evolving role of technology, media, and partnerships in shaping the future of this 2 billion dollar industry.
Jeff shares insights into the PGA’s massive Frisco, Texas campus and how it’s transforming player development, industry collaboration, and fan engagement. He also dives into the explosive growth of women’s golf, the significance of the hybrid golfer, and how AI and technology are enhancing coaching and course management.
Plus, hear his take on the upcoming Ryder Cup at Bethpage and what makes it one of the most electric events in all of sports.
In this episode, you’ll hear:

• How the PGA of America is fueling industry growth while supporting 31,000+ golf professionals.
• Why women’s golf is growing faster than ever since the pandemic — and what it means for the industry.
• How technology, AI, and data are reshaping golf coaching and fan experiences, from ball tracing to swing analytics.
• Hybrid golfers and how off-course play is exploding in popularity, especially in the last 10 years.
• What makes the 2025 Ryder Cup different, how it’s set to break records, and why the first tee shot on Friday morning is one of the most nerve-wracking moments in sports.

Resources and Links:

Connect with Jeff Price on LinkedIn and check out the PGA of America website.
Learn more about the Ryder Cup, TGL, and the KPMG Women’s PGA Championship.

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