Recorded on-stage at Øredev 2025, Fredrik talks to Simon Wardley about maps (not the same as charts!), stories, commodotization, digital sovereignty, getting labeled a heretic by all sides, and a lot more.

Among other things, Simon discusses how you can map things out and thereby find new ways to present and challenge the current state within and organization.

Not that it will necessarily be very popular, hence the bit about being called a heretic.

Many thanks to Øredev for inviting Kodsnack again, they paid for the trip and the editing time of these keynote recordings, but have no say about the content of these or any other episodes.

Thank you Cloudnet for sponsoring our VPS!

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Links

• Øredev
• All the presentation videos from Øredev 2025
• Simon Wardley
• From here to there and back again - Simon’s keynote
• Rewilding software engineering - AI, tools and human decisions - Simon’s other talk at Øredev
• Wardley mapping
• Simon’s writings on Medium
• Innovate-leverage-commoditize model
• Reaching cloud velocity - AWS book
• EC2
• Mapreduce
• Extreme programming
• Six sigma
• Lean

Titles

• We only had 50 minutes
• A map, not a graph
• The map is wrong
• Maps will get you fired
• As long as everyone else is just as bad
• Look at the entire map
• The size of Malmö
• Sick-care systems
• Shocks to the system
• Wardleyconf