Summary

In this episode of the Koyoti Small Business Podcast, host Thomas speaks with Laura Perkes from PR Worth Perks about the intricacies of public relations. They discuss the evolution of PR, the importance of building relationships with journalists, and when small businesses should start considering PR. Laura shares her journey from agency work to freelancing, the changing landscape of media, and the significance of having a solid foundation before diving into PR. The conversation emphasizes that PR is an ongoing effort focused on relationship building rather than just a series of press releases.

Takeaways

• PR is everything you do to share your message.
• PR and marketing are complementary but different.
• The landscape of PR has evolved with digital media.
• Building relationships with journalists is key.
• Small businesses should have a solid foundation before starting PR.
• Consultants can help businesses avoid PR mistakes.
• Expect a three-month timeline for PR results.
• PR is about relationship building, not just press releases.
• Choosing the right PR partner is crucial for success.
• PR should be an ongoing effort, not a one-time task.

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!
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