In this brutally honest episode of KP Unpacked, the number one podcast in AEC, KP Reddy and Jeff Echols take a sledgehammer to one of the industry's most overused and misunderstood buzzwords: digital twin.

What even is a digital twin? KP unpacks why most people using the term don’t know what it really means, why having a 3D model doesn’t qualify, and how the lack of real-time sensing, integration, and meaningful data makes the concept nearly useless in today’s built world.

From hilarious real-world anecdotes to blunt industry truths, KP explains how chasing digital twin hype makes the whole AEC industry look foolish and what we should be focusing on instead.

You’ll hear about:

• Why BIM ≠ digital twin (and never did)
• The difference between useful models vs. empty tech flexes
• The real ROI (or lack of) in pursuing true digital twins
• Why too many people use tech to avoid getting on job sites
• How AI is learning from the wrong people

Plus: A sneak peek into the launch of Catalyst, KP Reddy Co.’s new community for forward-thinkers in AEC.

This episode is packed with insight, no-BS takes, and the kind of field-first perspective the industry desperately needs. If you’ve ever used or been confused by the term "digital twin," this one’s a must-listen.

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