🎙️ In this episode of KP Unpacked, we’re calling out the innovation fluff—and the leaders who can’t pitch their way out of a checklist.

Host Jeff Echols sits down with KP Reddy to unpack one of his most pointed LinkedIn posts yet: “Does your AEC innovation group have a pitch deck?” Spoiler alert—if it’s just two slides with drones and BIM screenshots... you’re doing it wrong.

They dive into the real talk around:

🔹 Why most innovation teams don’t deserve a seat at the table
🔹 How storytelling separates lazy thinkers from actual builders
🔹 The pitch that breaks the checklist (and lands real deals)
🔹 Why your innovation brand should look nothing like your parent company
🔹 What happens when your innovation team is more valuable than your core business

From fake marketing budgets to borrowed GC innovation squads, this one’s got sharp takes and smarter strategies. If you lead innovation—or think you do—this episode will either light your fire or hurt your ego.

Turn your 2026 plan into real Q1 momentum.
Join KP Reddy and a small room of AEC leaders on January 13 in the SF Bay Area for the first KPR Quarterly, where strategy meets execution in the first 90 days.
👉 Learn more: https://kpreddy.co/kpr-quarterlies?utm_source=buzzsprout&utm_medium=organic-social&utm_campaign=lead-gen-boost