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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Highlights:
* Trevor's law to real estate transition, utilizing legal and business skills during the Great Recession.
* Mental health struggles in law school and exploring real estate opportunities in Mexico.
* Incremental goal setting for continuous business improvement.
* Developing a focused YouTube strategy and dispelling virality misconceptions.
* Leveraging news coverage for content credibility and social media repurposing.
* Importance of aligning PR representative with brand values and media relationships.
* Prioritizing trending topics for effective media coverage.
* Understanding emerging trends and costs of PR engagement for effective strategies.
* Industry knowledge and confidence's importance for real estate agents.
* Effective communication's significance with quality and integrity, especially in PR.
* Trevor's law to real estate transition, utilizing legal and business skills during the Great Recession.
* Mental health struggles in law school and exploring real estate opportunities in Mexico.
* Incremental goal setting for continuous business improvement.
* Developing a focused YouTube strategy and dispelling virality misconceptions.
* Leveraging news coverage for content credibility and social media repurposing.
* Importance of aligning PR representative with brand values and media relationships.
* Prioritizing trending topics for effective media coverage.
* Understanding emerging trends and costs of PR engagement for effective strategies.
* Industry knowledge and confidence's importance for real estate agents.
* Effective communication's significance with quality and integrity, especially in PR.
294 episodes
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