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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Thinking about a rebrand? Wondering how to keep your customers, team, and online reputation intact through the process? This episode is for YOU.
In this two-part series, Tanya is joined by first-time podcast guest and HomeField’s Marketing & Business Development guru, Heidi Hooker, to break down the real talk behind rebranding from Priority Pumping to HomeField OnSite Environmental.
From strategy to storytelling, content creation to customer buy-in, Tanya and Heidi spill all the behind-the-scenes details on how they’ve handled this major shift, without losing momentum or identity.
🔥 In this episode, we cover:
- Why the shift from Priority Pumping to HomeField was more than just a name change
- The importance of showcasing your PEOPLE in your brand
- How to build customer trust through content and consistency
- What really gets people to engage with your posts (hint: it’s not always what you think!)
- Why your business is more than the service you offer—it’s the feeling you create
- How to transition Google reviews, social media, and SEO without losing traction
If you're considering a rebrand or are just obsessed with all things marketing and growth, this is a must-listen episode packed with insights and inspiration.
🎯 BONUS: Next week, we dive into Part 2, where we discuss identifying and speaking directly to your ideal customer. Don’t miss it!
✨ Resources & Links:
Check out our current site: homefieldonsite.com/east-valley
Follow us on IG: @ladieskickinass
Join the BadAss Inner Circle: ladieskickinass.com
💬 Let’s keep this convo going:
Share your biggest takeaway on Instagram and tag @ladieskickinass — we LOVE hearing what hits home for you!
Connect more with Tanya & Ladies Kickin Ass…
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Join: BadAss Inner Circle
Chapters
1. Welcome to Ladies Kickin' Ass (00:00:00)
2. Introducing Heidi: Marketing Genius (00:01:37)
3. Rebranding to Homefield: Elevating Customer Experience (00:03:17)
4. Faces Behind the Business Name (00:05:00)
5. Successful Rebrand: Getting Team Buy-In (00:10:35)
6. Strategic Rollout of a Rebrand (00:16:09)
7. We're in the Education Business (00:21:37)
8. Creating Memorable Customer Experiences (00:25:40)
9. The Home Team Feeling (00:28:05)
153 episodes
