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Thinking about a rebrand? Wondering how to keep your customers, team, and online reputation intact through the process? This episode is for YOU.
In this two-part series, Tanya is joined by first-time podcast guest and HomeField’s Marketing & Business Development guru, Heidi Hooker, to break down the real talk behind rebranding from Priority Pumping to HomeField OnSite Environmental.
From strategy to storytelling, content creation to customer buy-in, Tanya and Heidi spill all the behind-the-scenes details on how they’ve handled this major shift, without losing momentum or identity.
🔥 In this episode, we cover:
Why the shift from Priority Pumping to HomeField was more than just a name change
The importance of showcasing your PEOPLE in your brand
How to build customer trust through content and consistency
What really gets people to engage with your posts (hint: it’s not always what you think!)
Why your business is more than the service you offer—it’s the feeling you create
How to transition Google reviews, social media, and SEO without losing traction
If you're considering a rebrand or are just obsessed with all things marketing and growth, this is a must-listen episode packed with insights and inspiration.
🎯 BONUS: Next week, we dive into Part 2, where we discuss identifying and speaking directly to your ideal customer. Don’t miss it!
✨ Resources & Links:
Check out our current site: homefieldonsite.com/east-valley
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