What’s driving the future of ranching? In this episode, host Brian Kearney and guest, Rich Bradbury explore the evolving landscape of ranching, from shifting cattle markets to land access challenges. Sharing insights from his experience managing large-scale grazing operations, Rich sheds light on the biggest opportunities and obstacles facing today’s ranchers, including sustainability, global demand, and the financial realities of the beef industry. Listen in to learn how young ranchers are navigating barriers to land ownership, why regenerative practices are gaining traction, and what the future holds for beef production in a rapidly changing world.

Find show notes and resources here: https://tinyurl.com/mr2haafk