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Get the inside scoop on SEMA 2024! We hit the show floor and talked to top industry players: Hawk Performance, Hoosier Tire, NRG Innovations, and Design Engineering, Inc. (DEI). Learn about their latest products, tips for track success, and how their innovations can elevate your racing game. From brake pads to tires, seats to heat shielding, this episode is packed with insights for every racer.

Do you have pit stop panic or trackside trouble? Not anymore!

Atomic Autosports, your trusted shop for getting your car ready for the track now brings you everything you need for race day success with their brand-new online store!

Essential trackside tools, top-of-the-line safety gear, and a full lineup of performance chemicals is now just a click away.

Plus, show your Atomic Autosports pride with their awesome swag! T-shirts, hats, hoodies, and stickers!

Track ready setups for time trial drivers and others

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.
Find all episodes on the Atomic Autosports website.

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Chapters

1. Intro: SEMA 2024 Recap (00:00:00)

2. Hawk Performance: Brake Pad Expertise (00:00:39)

3. Choosing the Right Brake Pads (00:04:59)

4. Contacting Hawk Performance (00:08:47)

5. Hoosier Tire: Track Attack Pro Tire (00:10:21)

6. Initial Impressions of SEMA (00:11:07)

7. Target Market for Track Attack Pro (00:13:03)

8. Future Plans for Track Attack Pro (00:14:40)

9. NRG Innovations: Seats, Hubs & Wings (00:15:32)

10. New Products Highlighted (00:16:29)

11. Seat Customization Options (00:16:40)

12. Contacting NRG Innovations (00:19:24)

13. DEI: Heat & Sound Control Solutions (00:19:58)

14. Eric Baun's Role at DEI (00:20:12)

15. SEMA 2024 Impressions (00:20:30)

16. Preventing Engine Compartment Failures (00:22:06)

17. Contacting DEI (00:22:59)

18. Conclusion: The Passion of SEMA (00:23:31)

149 episodes