Ep 283: SurePoint CEO Eric Thurston on Acquiring ZenCase and His Vision for Mid-Market Practice Management

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Recently, legal technology company SurePoint Technologies acquired the legal practice management company ZenCase in a strategic move aimed at enhancing SurePoint’s practice management offerings for mid-sized law firms. In this episode of LawNext, Eric Thurston, who recently marked his two-year anniversary as CEO of SurePoint Technologies, joins host Bob Ambrogi to discuss the acquisition and share his perspective on the mid-market landscape in law.

Originally founded in 1982 as Rippe & Kingston, SurePoint has established itself as a leading provider of financial and practice management software for mid-sized law firms, currently serving nearly 1,000 customers. As Thurston explains in the interview, the acquisition of ZenCase strengthens its front-end capabilities with features tailored specifically for lawyers. The acquisition helps SurePoint "leapfrog innovation by about three years," he says, while addressing customer demands for more lawyer-friendly interfaces.

The conversation also explores SurePoint's earlier acquisition of Leopard Solutions, a business intelligence platform that provides comprehensive data on attorneys and law firms across the country, enabling everything from strategic recruiting to competitor analysis. Thurston explains how they've already integrated Leopard's analytics into ZenCase, allowing lawyers to quickly access valuable industry data.

Looking at the mid-market practice management landscape, Thurston acknowledges that it is currently fragmented, but he believes SurePoint is positioned to become "the Clio of the mid-market." He outlines the company's vision to help firms not just manage their practices but accelerate growth through better technology, data analytics, and business intelligence. With a philosophy that "you're either growing or dying," Thurston shares how he believes SurePoint continues to evolve while helping law firms do the same.

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Paradigm, home to the practice management platforms PracticePanther, Bill4Time, MerusCase and LollyLaw; the e-payments platform Headnote; and the legal accounting software TrustBooks.
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