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#546: Unlock Law Firm Growth: AI marketing Secrets with Karin Conroy

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Manage episode 467302106 series 80577
Content provided by Lawyerist Media, LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lawyerist Media, LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this conversation, Karin Conroy and Zack Glaser discuss the integration of AI in marketing, emphasizing the importance of maintaining a human touch while leveraging technology. They explore the significance of a unique brand voice, particularly the value of female perspectives in marketing. The discussion also covers Google's EAT principles, the need for content optimization for AI search, and the importance of regularly reviewing and refining marketing strategies. Finally, they stress the necessity of defining an ideal client to enhance marketing effectiveness.

Links from the episode: 

Check out Conroy Creative Counsel

  continue reading

563 episodes

Artwork
iconShare
 
Manage episode 467302106 series 80577
Content provided by Lawyerist Media, LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lawyerist Media, LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this conversation, Karin Conroy and Zack Glaser discuss the integration of AI in marketing, emphasizing the importance of maintaining a human touch while leveraging technology. They explore the significance of a unique brand voice, particularly the value of female perspectives in marketing. The discussion also covers Google's EAT principles, the need for content optimization for AI search, and the importance of regularly reviewing and refining marketing strategies. Finally, they stress the necessity of defining an ideal client to enhance marketing effectiveness.

Links from the episode: 

Check out Conroy Creative Counsel

  continue reading

563 episodes

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