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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Content provided by Nicole Harlow: Brand and Marketing Strategist for Health-Based Businesses, Nicole Harlow: Brand, and Marketing Strategist for Health-Based Businesses. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicole Harlow: Brand and Marketing Strategist for Health-Based Businesses, Nicole Harlow: Brand, and Marketing Strategist for Health-Based Businesses or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
After nearly two decades as an entrepreneur and a decade leading Brand Better, Nicole Harlow returns to the mic to share the real story behind the last nine months—why she evolved from “just branding” to launching Lead Better HQ, a HIPAA-compliant marketing + automation platform for functional medicine clinics. This candid episode covers the lessons from conference circuits, the hidden cost of disconnected tools, the power of recurring revenue, and why Human + AI is the future of patient acquisition. Nicole opens the curtain on building the platform, assembling a team, and choosing to stay devoted to the functional/alternative health niche she lives and breathes—even on weekends.
Episode Highlights
- Why branding alone wasn’t solving the core problem: predictable patient flow
- Simplicity > complexity: applying “light & water” thinking to business systems
- Behind the scenes of four conferences (and what was actually worth it)
- Moving from feast-or-famine projects to a recurring-revenue model
- Building Lead Better HQ: HIPAA-aligned CRM, automations, Voice/DM AI, and real human strategy
- The “try before you buy” philosophy and designing high-touch implementations
- Staying niche: why functional medicine remains home
- Leadership, introversion, and creating a business you actually enjoy running
Who It’s For
Functional and integrative medicine practitioners—solo or multi-provider—who want consistent patient flow, fewer manual tasks, and a modern, human + AI marketing system.
Get Started
Ready to see how Lead Better HQ can help you never miss another patient and streamline your growth? Book a free Growth Strategy Session at LeadBetterHQ.com.
Keywords
functional medicine marketing, AI front desk, HIPAA-compliant CRM, patient acquisition, marketing automation, Voice AI, medical practice growth, Lead Better HQ, Brand Better, Nicole Harlow
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