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How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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In this episode, Sara sits down with Karen Eber, award-winning author of The Perfect Story, keynote and TED speaker, and international consultant, to explore the transformative power of storytelling in leadership and communication.
Karen shares how stories can build trust, inspire teams, and make messages truly memorable — all backed by the fascinating neuroscience behind why stories work.
Whether you’re leading a team, giving a presentation, or just want to communicate more effectively, this episode is full of actionable insights you can start using right away.
Let’s keep the conversation going—connect with me on Instagram and LinkedIn, subscribe to my Sunday newsletter, or reach out at sara@leadintoitco.
Excited to be with you!
71 episodes
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