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Fr. Larry Richards is the founder and president of The Reason for our Hope Foundation, a non- profit organization dedicated to ”spreading the Good News” by educating others about Jesus Christ. His new homilies are posted each week.
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Whether you're a traditionalist, a missional reformer, or somewhere in between, this episode will challenge your assumptions and stir your heart for unity, clarity, and bold gospel witness.
Rod Zwonitzer—a second-career pastor with a background in corporate marketing—joins Lead Time to drop some hard truth: the LCMS is great at feeding the sheep but terrible at fishing for the lost. In this rich, candid conversation, Rod explores the tension between doctrinal purity and outreach, confessional liturgy and contemporary music, and why the term “church growth” sends some Lutherans into panic mode.
From defending contemporary worship (with his Stratocaster in hand) to later questioning whether pop culture fits in the sanctuary, Rod shares his journey through marketing, ministry, and the Book of Proverbs—all while urging the church to stop fighting and start fishing.
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Chapters
1. Lead Time Introduction (00:00:00)
2. Meet Rod Swanitzer (00:01:37)
3. Mission vs. Confession in Lutheranism (00:03:57)
4. Marketing in the Church Context (00:08:50)
5. School Ministry and Outreach Strategy (00:21:50)
6. Contemporary Worship Challenges (00:30:05)
7. Finding Jesus in Proverbs (00:37:28)
8. Fishing for Souls and Future Vision (00:46:36)
347 episodes
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