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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Summary
Trust matters in every B2B relationship, but most leaders struggle to define it in a way that actually guides decisions. In this episode, Hannah Eisenberg explains why trust feels so hard to articulate and offers a practical definition built for business environments. She breaks down how vulnerability and perceived risk shape customer decisions and introduces the TrustLeader Compass—a simple tool for diagnosing and improving trust in your key relationships. This conversation gives you a clear, actionable way to build stronger, more dependable partnerships.
What You’ll Learn
- Why trust feels subjective, contextual, and difficult to pin down.
- A practical definition of trust tailored to B2B decision-making.
- How vulnerability and perceived risk determine whether trust forms.
- How trust influences buying decisions more than product or price.
- The four directions of the TrustLeader Compass and how to use them.
How to identify the next step to move any relationship toward unshakable trust.
32 episodes
