Season 6, Episode 6 : Find The Essence of Your Brand : Jamie Schwartzman, Chief Creative Strategist & Founder, Flux Branding

Lead With Your Brand!™

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Tune in this week for a review of the first three steps of the Lead With Your Brand! system:

Define Your Audience
Know What You Stand For Today
Refine Who You Want To Be

And then, on to step four…Keep Up Your Image!

Now that you have created your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. Take those brand attributes and peel the layers back.

Great brands think about their brand filter. Create your formula that determines the way that you dress, the way that you maintain your office space, and most importantly, the way you create your signature projects. No matter how boring a project or task is that you’ve been given, you can do it in a way that brings your brand attributes to life and really promotes you.

This week, Jayzen welcomes Jamie Schwartzman to the show. He is the Chief Creative Strategist and founder of Flux Branding, a premier branding agency. Listen in for a great discussion about how to apply the amazing system that he has developed for some of the top brands on your own personal brand.

Guest Bio

Jamie Schwartzman

Chief Creative Strategist & Founder

Flux Branding

Jamie Schwartzman is the Chief Creative Strategist and founder of Flux Branding, a premier branding agency with over 25 years of experience transforming businesses. An expert in corporate rebranding, Jamie developed the IDEA Method—a proprietary four-step branding process that reduces risk, reveals a brand’s true identity, and guides it to success.

Under his leadership, Flux Branding has revitalized public and private companies, including helping Motor Car Parts of America boost their stock price from $2 to $38 per share through strategic rebranding. Jamie’s expertise was featured on Gordon Ramsay’s TV show “Food Stars,” where he appeared as an Expert Brand Strategist, coaching the winning contestant for the grand prize. For over a decade, he has shared industry insights through his “First Tuesday” newsletter, which includes monthly essays with branding insights.

Passionate about crafting authentic brand stories that achieve growth, Jamie believes that change is the only constant. He and his team at Flux Branding continue to inspire and lead brands to embrace change, think strategically, and communicate boldly. He’s known for his wit, wisdom, and ingenuity— making him a seasoned advisor to business leaders who demand performance.

Links

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Follow Jayzen on his book journey at LeadWithYourBrand.com/book

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